Market for Coca cola company and its competitors Research Paper Example

Market for Coca cola company and its competitors Paper Coca cola is one of the worlds leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. This summary provides the overview of the content involved. Pepsi is the major competitor to Coca cola Company in the global market and we are all aware about the global cola wars between coca cola and PepsiCo which has become decidedly one sided. Coca cola outsells Pepsi 3:1 around over the world market. Pepsi was crushed many a times in the international market due to the Coca colas in-depth knowledge of marketing strategies and local community. The company spends nearly around 60% of its budget on the advertising projects. The popularity of coca cola can be summarized from the following facts: (1) During the year 1944-45 people addressed coke instead of coca cola, this revolution forced the company to introduce coca cola in the coke version and eventually it was a great success. (2) If all the coca cola ever produced were flowing over Niagara Falls at its normal rate of 1.5 million gallons per second instead of water, the falls would flow for 38 hours and 46 minutes. (3) Coca colas trademark was recognized by 94% of the worlds population and that is the word after OK. We will write a custom essay sample on Market for Coca cola company and its competitors specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Market for Coca cola company and its competitors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Market for Coca cola company and its competitors specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Coca colas better understanding of the local communities and the market makes the company to remain in the top position in the global market for soft drinks. Coca colas readiness to spend heavily on the marketing effort also helps the company compete and win over the market of soft drinks world wide. Coca cola boasts four of the worlds five leading soft drink brands coca cola, diet coke, sprite and fanta. Besides this coca cola participate and sponsors different types of events as a part of its strategies. As a part of greening of management it takes care of peoples health by having non-alcoholic soft drinks for example caffeine free coke and diet coke. Introduction: Coca cola was invented as a soft drink way back in 1886 by Dr. John Styth Pemberton, a pharmacist, in Atlanta, Georgia, USA. It was registered as a trademark in the year 1887. Since its commencement coca cola is being written in a Spenserians script on all of its products. Since then it produces more than 400 branded soft beverages and operates in over 200 countries around the world with its headquarter in Atlanta. Apart from branded beverages coca cola used its world famous brand name coca cola for 800 registered items such as toys, electronic games etc. These types of marketing strategies were by the company and eventually helped in the increase of the companys revenue. Coca cola believes that the heart and soul of their enterprise has always been the people or customers. It used excellent marketing strategies worldwide and became top in soft drink and beverages industry, sharing mostly half out of one in soft drink consumption around the global thirsty market. It properly understood the needs, wants and demands of the global people and framed its product to satisfy them and is almost a successful runner till date too. It is said that if the coca colas entire produced products were poured in to the famous contour bottles and placed end to end they would stretch to the moon and back 1045 times. The following are the other famous brand of coca cola other than its main brand. * Coke Diet coke * Fanta Diet fanta * Sprite Diet sprite * Caffeine Caffeine coke and diet coke * Lift Diet lift * Sprite ice (mint flavored soft drink) Coca colas focus on brand management, worldwide coverage and intense distribution and advertising makes it the worlds most leading and profitable soft drink company. (www.cocacola.com). The Needs, Wants and Demands: In order to understand the above topic it is very necessary to know and understand what is marketing? Marketing is a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging product and value with others. (Kotler, Brown, Adam and Armstrong 2001). In short marketing is the delivering of customer value and satisfaction at a profit. It doesnt come into count that whether it is a profit or non profit organization marketing used everywhere. Coca Cola Company has got one of the largest, best-managed and exclusive marketing research operation units in USA, which really makes it the best marketer in beverages industry. * Definition of needs: According to Kotler and Armstrong (2001) 9th edition The most basic concept underlying marketing is that of human needs. They are very much complex in nature. These human needs are states of deprivation which include physical needs, social needs and individual needs. These needs were not invented by the marketers but are the basic part of human makeup. * Definition of wants: Wants are the form human needs take as they are shaped by the culture and individual personality Kotler-Armstrong 2001. These are shaped by ones society and are described in terms of objects that satisfy needs. For example a hungry person in Australia, Hong Kong or Singapore might want a hamburger, chips or coca cola. Where as a person in India might want mangoes, veg.burger and water. As people are getting exposed to more objects that arouse their interest and desire, the producers try to provide more want-satisfying products and services. For example with success of coca cola the producer expanded its brand and at present coca cola got more than 400 beverages product in the market. (Philip Kotler, 2001). * Definition of demand: The people have almost unlimited want but limited resources. The wants when backed by buying power, wants become demands. Consumer view product as bundles of benefits and choose product that give them the best bundle for their money. Given their wants and resources, people demand products with the benefits that add up to the most satisfaction. The demand depends on people to people with their affordability and desire or status. (Philip Kotler, 2001). Definition of Product: Product is a bundle of tangible and intangible attributes that a seller offers to the potential buyer and that satisfies they buyers needs or wants. (McColl-Kennedy, 1994). Any thing that can be offered to a market for attention, acquisition, use or consumption to satisfy a want or need is a product. It includes physical objects services, persons, places organization and ideas. (Philip Kotler, 2001). Coca Cola Company produced consumer-oriented products. Coca Cola Company got the coca cola or coke soft drink, which is recognized worldwide. It got various beverages product ranging around 400 units. Its four products rank top among five viz coca cola, coke, diet coke, fanta and sprite. The four marketing Ps viz product, price, promotion and place have been utilized by the company for its branded products. There are three level of product, which can be best described from the following diagram given below: * Core product: Here the core product is coca cola and its other brand is which quenches thirst of human being. At present Coca Cola Company has got around 800 branded products other than beverages which are also satisfying different type of customer viz toys for children, trendy clothes for young generation etc. * Actual product: The Company got its brand name which is recognized world wide viz coca cola brand name is being recognized by 94% of the worlds population and that is word after OK. The qualities of the products are unmatchable and unquestionable. It maintains its matchless quality since its inception and the result is that it is the best in soft drink industries. * Augmented product: It includes giving dealership in local area, providing with fridge to the dealer and following up the after sales service and value added services. (Philip Kotler, 2001). * Operations review of the company For the 6 months ended 30/06/03, revenues increased 8% to $10.19 billion. Net income before accounting change increased 12% to $2.20 billion. Revenues reflect an increase in gallon shipments. Net income also reflects the inclusion of a $52 million litigation settlement (Coca Cola Company, 2003). The market of the Coca-Cola Company is virtually almost all over the world. The Company market can be divided into continents because thats where the company operates (The market is analysed on the basis of worldwide unit case volume by operating segment). Out of its 100% market, the highest market is in North America which 30%. The second highest market is in Latin America which is 24%. Third is Europe, Eurasia and Middle East which stands on 22%. Fourth is Asia which occupies 18% and last but not least Africa %. Market for Coca Cola Company: Coca Cola Company manufactures and sells/promote soft drinks and beverages so it has wide variety of market available to it. The following three markets can be best applied to the Coca Cola Company. * Mass market: In mass market the seller mass-produces, mass distributes and mass promotes one product to all buyers. At one time coca cola produced only one drink for the whole market, hoping it would appeal to everyone. Lowest costs, lowest price and large potential market are the main characteristic of mass market. * Product variety market: In product variety market seller produces more than one product that have different features, styles, quality, sizes and so on. In this case coca cola produced several soft drink packaged in different sizes and containers. They were designed for variety of buyers as the taste of buyers changes over time. * Target market: Here the company identifies market segments and selects one or more of them and develops products and marketing mixes tailored to each for example coca cola produced soft drinks for the sugared-cola segment, the diet segment (diet coke and coke light) the no caffeine segment and the non coke segment (sprite and lift). Market competition/ competitors of coca cola: Coca Cola Company uses Market Leaders Strategies to meet with its competitors and succeeded so far in it. As we all know that in the world of soft drinks and beverages coca cola enjoys the top position around the world, but like other companies it also faces stiff competition in the market. Its major competitors are PepsiCo, seven up, Dr. Pepper and new entrants are general foods and Nestle. But there is a major competition between coca cola and PepsiCo. This war is often known as cola war. Threat of substitutes. * The nature and level of competition: It would seem to be a simple task for a company to identify its competitors but coca cola knows that PepsiCo is its major competitor but the range of a companys actual and potential competitors is actually much broader. There is a cutthroat competition between the two. This competition is spread over regional, national and international level. But coca colas focus on brand management, worldwide coverage and intensive distribution and advertising its product nationally and internationally makes it the leading and most profitable soft drink company in the world. The coca cola company enjoys 3:1 ratio in the world market in soft drink industry. Other way round PepsiCo having recognized the potential soft drink market round the world started deadly marketing and gaining bit of popularity in country like India and Indonesia. The completion has reached to its culmination. For example if coca cola hire famous Indian cricketer Sachin tendulkar for its advertisement, the Pepsi will do the sam e by hiring Steve Waugh, the great Australian cricketer. In the early eighties Pepsi differentiated itself purely on price by giving slogan Twice as much for a nickel too and the resulting strategy was The Pepsi challenge. Along this Pepsi developed a more market-oriented perspective. It was the first to offer new sizes and packages. At that time coca cola was bit distributed and with its excellent marketing strategies strike back with full force and there emerged a diet coke from coca cola. * Competition on the basis of promotion: Both the companies are spending more and more in advertising their product. It is estimated that they spent nearly 60% of their budget on advertising. The annual spending on advertisements by the two companies is equal to one-day bread meal for the population of country like India. Both the company sponsors different events for example coca cola is with Olympic, Pepsi is official sponsor of Indian cricket team, coca cola participate in sprite street act in Australia, Pepsi participate in aids day and the list is end less. Both of them officially hire top players from different games. As a part of competition coca cola and Pepsi both gives wide variety schemes to their distributors world wide for example: refrigerators are being given to their distributors, tickets of different events and many more.

Free Essays on Overview Of Piaget, Kohlberg, And Erikson And Their Different Theories

Overview of Piaget, Kohlberg, and Erikson and their different theories One of the first researchers to develop an in-depth chart of the early beginnings of an infant to the constant wheels are turning adolescent was none other than Jean Piaget. He believed that all children travel through the same phases, never skipping even one before entering into the next stage. Piaget stated that throughout each the individual is no smarter than one in a more advanced stage, only their thinking process varies. These four stages are known as the Periods of Cognitive Development. Piaget introduced schemas during that time, which are mental images or generalized ideas formed while experiencing the world. The first stage is called Sensorimotor, which occurs from 0-2 years of age. During this time infants form simple ideas about their surroundings. The infant decides which objects are appropriate for sucking. They accomplish this through assimilation, where they try out new objects to see how it fits into their environment. Also when an object will not work, as they like, he or she may use accommodation, and will change it around to make it work for the particular schema they would like. At first an infant does not think about something that is not currently present. When they see something then they will react. Later around 4 to 8 months the infant will start to develop object performance, where they realize something still exists even if it is out of sight. Around 18 to 24 months their grasp of this concept is fully developed. During this time they also begin to appreciate cause and effect, and try out different things to see what reaction might occur. Around 8 to 9 months and peaking at 13 months, stranger anxiety kicks in, and the infant becomes very upset when separated from their primary care giver. The second phase is called Preoperational Development, taking place from 2- 6 years of age. Children begin to represent things th... Free Essays on Overview Of Piaget, Kohlberg, And Erikson And Their Different Theories Free Essays on Overview Of Piaget, Kohlberg, And Erikson And Their Different Theories Overview of Piaget, Kohlberg, and Erikson and their different theories One of the first researchers to develop an in-depth chart of the early beginnings of an infant to the constant wheels are turning adolescent was none other than Jean Piaget. He believed that all children travel through the same phases, never skipping even one before entering into the next stage. Piaget stated that throughout each the individual is no smarter than one in a more advanced stage, only their thinking process varies. These four stages are known as the Periods of Cognitive Development. Piaget introduced schemas during that time, which are mental images or generalized ideas formed while experiencing the world. The first stage is called Sensorimotor, which occurs from 0-2 years of age. During this time infants form simple ideas about their surroundings. The infant decides which objects are appropriate for sucking. They accomplish this through assimilation, where they try out new objects to see how it fits into their environment. Also when an object will not work, as they like, he or she may use accommodation, and will change it around to make it work for the particular schema they would like. At first an infant does not think about something that is not currently present. When they see something then they will react. Later around 4 to 8 months the infant will start to develop object performance, where they realize something still exists even if it is out of sight. Around 18 to 24 months their grasp of this concept is fully developed. During this time they also begin to appreciate cause and effect, and try out different things to see what reaction might occur. Around 8 to 9 months and peaking at 13 months, stranger anxiety kicks in, and the infant becomes very upset when separated from their primary care giver. The second phase is called Preoperational Development, taking place from 2- 6 years of age. Children begin to represent things th...

Simple Cuisiner (to Cook) Verb Conjugations in French

Simple Cuisiner (to Cook) Verb Conjugations in French When you want to say to cook in French you have two options. One is  cuire  and the other is  cuisiner, which is the subject of this verb conjugation lesson. Since we borrowed the word cuisine in English to speak about styles of food, this one should be easy to remember. Conjugating the French Verb  Cuisiner Cuisiner  is a  regular -ER verb  and that makes conjugating it to the past, present, or future tense just a little easier. Thats because this is the most common verb conjugation pattern found in French. Once you learn the appropriate verb endings for  cuisiner, you can apply them to countless other verbs. To conjugate  cuisiner, begin by identifying the verb stem:  cuisin-. To this, various endings are added to match the tense to the appropriate subject pronoun for your sentence. For example, I cook is je cuisine and we will cook is nous cuisinerons. Subject Present Future Imperfect je cuisine cuisinerai cuisinais tu cuisines cuisineras cuisinais il cuisine cuisinera cuisinait nous cuisinons cuisinerons cuisinions vous cuisinez cuisinerez cuisiniez ils cuisinent cuisineront cuisinaient The Present Participle of  Cuisiner The  present participle  of cuisiner  is  cuisinant.  This is formed by simply adding -ant  to the verb stem and it can also act as an adjective, gerund, or noun.   The Past Participle and Passà © Composà © A  common way to express the past tense cooked in French is with the  passà © composà ©. To construct it, you must first conjugate the  auxiliary verb  avoir  to match the subject pronoun. The  past participle  cuisinà ©Ã‚  is then added. It all comes together quickly: I cooked is jai cuisinà © and we cooked is nous avons cuisinà ©. Note how  ai  and  avons  are conjugates of  avoir  and that the past participle does not change. More Simple  Cuisiner  Conjugations Among the other simple conjugations of  cuisiner  that you might need are the following. The verb moods of the subjunctive and the conditional imply that the action of cooking may not be guaranteed. In literature, you might also find the passà © simple or the imperfect subjunctive. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive je cuisine cuisinerais cuisinai cuisinasse tu cuisines cuisinerais cuisinas cuisinasses il cuisine cuisinerait cuisina cuisint nous cuisinions cuisinerions cuisinmes cuisinassions vous cuisiniez cuisineriez cuisintes cuisinassiez ils cuisinent cuisineraient cuisinrent cuisinassent To express  cuisiner  in exclamations, requests, or demands, use the imperative form. When doing so, the subject pronoun is not required: use cuisine rather than tu cuisine. Imperative (tu) cuisine (nous) cuisinons (vous) cuisinez

Exam Questions Essay Example | Topics and Well Written Essays - 750 words

Exam Questions - Essay Example This results in a reduction per unit output and an increase in their average rate of operation. Such mergers can be extremely beneficial to companies who can benefit from the future advantage of multiple manufacturers are supported by a singular center. This can prove to be quite cost effective in the long term. 2. What are the advantages and disadvantages of the friendly versus hostile approaches to a corporate takeover? Hostile takeovers are sometimes preferred because it allows the takeover firm to, essentially, ambush the target company, giving them no time to react, preempt, or interfere with such a takeover. It forces the hands of the target company giving them little beneficial choice in attempting to impede the takeover. Friendly takeovers are only really beneficial when the takeover company wants to maintain much of the staff and management and prevent any interference in productivity. A friendly takeover comes with a warning and can encourage more cooperation; however that is not always the case. Sometimes, the foreknowledge of the takeover can lead to the target company, raising the value of its stocks and granting greater opportunity to impede the process if they so wish. Both have advantages and disadvantages, but it’s the opportunity that the element of surprise offers that makes hostile takeovers so common. 3. What are the four basic types of business level strategies that companies commonly pursue, and how are they different? The four basic types of business level strategies that companies commonly pursue are. 1. Price or Cost leadership: Cost leadership developing a firm with the lowest cost of operation within their industry and aims to increase scale of production. Price leadership refers to a business that may be the one with the lower cost to produce but not necessarily selling its products and services at the lowest cost. 2. Product differentiation: Is a company that works to make its products so very different in its appearance and packaging in order to set it apart from the its competitors. This can be lucrative for a business as the consumers perceive the unique appearance as a sign of a superior product. 3. Focus or niche strategies: Refers to a firm or company that specifies its products to a specific demographic or group that is not necessarily the majority of consumers. Essentially it is an opportunity to become a mainstay within that product industry. 4. Hybrid Strategies: This, simply, refers to firms that option to combine the different styles and incorporate elements of each. In other words it focuses on efficient cost effective production, works to make their product unique amongst its competitors, and seeks out its own appropriate niche to guarantee greater profit. 4. Identify at least three criteria that might be used to select a manufacturing firm as a potential acquisition candidate. A financial services firm? A high technology firm? (Answer these questions in 110 words or less) Any given busin ess must be wise in choosing the manufacturing, financial, and high technology firms that they employ for their business. There are some very important criteria that they will consider when making the selection of each. When seeking a financial servicing firm they may

Poetry Analysis Research Paper Example | Topics and Well Written Essays - 1000 words

Poetry Analysis - Research Paper Example Take the church money out and head cross town to my friend girl's house where we plan our round. We meet our men and go to a joint where the music is blue and to the point. Folks write about me. They just can't see how I work all week at the factory. Then get spruced up and laugh and dance And turn away from worry with sassy glance. They accuse me of livin' from day to day, but who are they kiddin'? So are they. My life ain't heaven but it sure ain't hell. I'm not on top but I call it swell if I'm able to work and get paid right and have the luck to be Black on a Saturday night.   Interpretation & Analysis: Being the most visible voice among contemporary African American women, Maya Angelou’s works deal with subjects such as racism, sexism, civil rights, etc. She has also embraced various literary forms and genres to convey her creative thoughts. While ‘I Know Why The Caged Bird Sings’ and its sequels are autobiographical novels, she has also written numerous pl ays and poems. Her poems are known for their rhyme, metric and the tone of informality. The poem chosen for this analysis is titled Weekend Glory, a discussion of which follows. Weekend Glory is, in short, a celebration of work and life and the ideal balance between the two. Angelou contends that many people slog away at their office desks on weekdays and beyond, only because they lend themselves to be participants of a consumerist culture. For example, they buy expensive condo apartments, luxurious cars, etc, which places them in a perpetual debt cycle. The lines â€Å"posin’ and preenin’; and puttin’ on acts† conveys the author’s attitude toward such people, whom she sees as being ignorant and having misplaced values. Driven by an anxiety to move up socially, they seem to lose out on innocent joys of a simpler lifestyle. The author contrasts this typical modern lifestyle to her own life as a factory worker. While admitting that her own standard o f living is not top notch, she asserts that she lives a more colorful life than those fixated with career advancement. And nothing captures the author’s sense of success than her forays across town during the weekends – she gets her hair done, meets up with her friends, goes to a bar and enjoys the music and the experience there. This way she could spruce herself up for the new week of work at the factory. This sort of weekend glory may only be a consolation for the monotonous, boring nature of work awaiting her at the factory, but at least she revels in its rewards. More importantly, she is free of debt or illusion – which usually results from constantly comparing oneself with the Joneses. As for the technical aspects of the poem, it is written in a tight, compact form. This is typical of Angelou’s poetic works, which take after African American musical-lyrical tradition. The lines are short and crisp and are rhythmical throughout. But the size of stanza s are not consistent, ranging from 2 to 8 lines in length. Angelou usually gives emphasis to tone and flavor in her poems even if it compromises other metrics. And Weekend Glory is no exception to this. The tone is informal yet assertive and succeeds in capturing the author’s intended meaning. The overall effect is one of criticism towards work and careerism, while also showing empathy towards people. Works Cited: Angelou, Maya, Weekend Glory, poem from , first posted in January,

Successful Enterprises as Means for Economic Growth

Successful Enterprises as Means for Economic Growth Comparative Study of Polish Regions Podkarpacie and Dolnoslaskie Research Question How can unsuccessful entrepreneurship of a region affect the economic growth of two Polish regions, Podkarpackie and Dolnoslaskie? State of the Art The aim of this research project is to find out how unsuccessful entrepreneurship of a region affects the economic growth of Polish provinces. In Polish language the word province is used interchangeably with the word region. In this proposal the word region refers to administrative unit, an entity of governance within a state (Van Langenhove, 2013). Poland is divided to 16 regions, some of which, for example the regions forming the Eastern wall are not as well of as the central region Mazowieckie, in which Warsaw, the capital is situated, or the other regions at the western border of Poland, such as Dolnoslaskie. According to analysis of Statistical Center in Rzeszow (2009), the synthetic measure defining the level of economic development of territorial governance units (regions) is gross domestic product per capita. The Raport Poland 2011 published by the Ministry of Regional Development (MRD) in Poland (2011) presents results gathered by Central Statistical Office (Glowny Urzad Statystyczny, GUS) which show that the real growth of Polish economy between years 2000 and 2010 was as large as 46 percent, making it one of the fastest growing economies in the European Union (MRD, 2011). However, the inequalities between the wealthiest and the poorest region have deepened as well. The Gross Domestic Product (GDP) in the most active region was at the beginning of year 2000 more than 9 times higher than in the weakest region. After ten years this disparity grew up until almost 11 times higher (MRD, 2011). The disparities in GDP per capita, on the other hand were in year 2000, two times higher in the wealthiest region than in the poorest region and grew up to two and a half times higher by the year 2010 (MRD, 2011). Shares of individual provinces in GDP in 2012 varied significantly from 2.1% in Opole region to 22.7% in the region Mazowieckie (in 2011, from 2.1% to 22.4% in the same regions)(GUS, 2014). Studies of Statistical Centre in Rzeszow (2009) show that regional GDP and the amount of income attributable to the disposal of per capita situatePodkarpackie region on one of the last positions in the European Union, except for Bulgarian and Romanian regions. The regional GDP per capita in 2012 was at the level of 27 719 zÅ‚ in the province of Podkarpackie (67.0% of the average country) to 68299 zÅ‚ in Mazowieckie (165.0% of the national average) (GUS, 2014). These studies provide quantitative evidence on disparities in economic growth between Polish regions, however they are missing the reasons for these gaps in regional economic growth. According to measures by GUS (2014) Mazowieckie is clearly the wealthiest and most attractive region in terms of living, working or investing, thus the disparities in economic growth between this region and the regions in the East of Poland are much higher. Witold Czudec (2013) from Portal for Innovative Trasfre of Knowledge in Science (PITWIN) has conducted a comparative study of competiveness of regions of Eastern Poland and the central region Mazowieckie. However, Mazowickie is the region pulling most of the investors as well as wealthy residents which may be a cause of research bias. In order to avoid the bias in this study Mazowieckie is left out. Instead, the two regions that will be compared in this research are the region Podkarpackie, situated at the south-eastern border of the country and the region Dolnoslaskie, at the western border of Poland (see map). The GDP per capita of region Podkarpackie in years 2008-2010 amounted in approximately 24070PLN, which is equivalent to 5775 euros and GDP per capita, in the same period of time of region Dolnoslaskie was approximately 38708PLN, which is equivalent to 9318 euros (GUS, 2012). The regional economic development, can be defined as quantitative and structural development entities engaged in the economic activity of the region, which should be identified by the improvement and introduction of new products and services, expanding markets, upgrading of technology, investing , increasing employment and production efficiency , and the strengthening of the company’s financial actions (Sztando, 2000). According to Andrzej Sztando’s thoughts the area of economic growth is therefore based on individual entities and manifests itself in achieving a high level of efficiency and its constant increasing over time. While each company is an entity extracted from the environment in terms of legal, organizational and economic activities. However, isolation of an entity does not mean gaining independence from its surroundings. The survival and development of the individual entity depends on existing external conditions and those that will occur in the future. In t urn, by increasing the efficiency of individual companies, sectors, cities and regions, increase their efficiency and consequently the efficiency of the whole country (Sztando, 2000). Basing on the thoughts of Sztando, it has been concluded that at least one of the reasons for fast economic growth within a region is successful entrepreneurship. However, Sztando does not present concrete examples, for example by involving regional data in his study. Therefore this research will be concentrated on impact of entrepreneurship on regions, by focusing on two Polish regions as concrete examples. In the era of globalization, regionalization and departing from classical approach of degrading the role of industrial policy in favor of regional policy, the importance of research on entrepreneurship in regions and cities increases. Increasing number of research institutes and academic centers dealing with regional development is a proof of interest in this field. Studies conducted by them focus primarily on those aspects of the development of entrepreneurship (competitiveness, accumulation of wealth which is seen as indicator of economic development), which are stimulated by appropriate regulation of regional policy and socio-economic policy of the country, for example, tax policy, regulation of labour code, etc. (Platonoff et al., 2001). A research project conducted at University of Szczecin (Platonoff et al., 2001) analyzes and evaluates the economy of the city Szczecin and looks at the condition of entrepreneurial entities in the city and their impact on city’s economy. The study and its results are attention-grabbing and give a great insight to the economy of Szczecin and impact of entrepreneurship, however it is focused only on one city in the West of Poland. Thus basing on this research, it is interesting to conduct a similar kind of study in regions with one of the slowest growing economies in Poland, Podkarpackie region, and in one with fastest growing economy (right after Mazowieckie), which is Dolnoslaskie, in order to find out how unsuccessful entrepreneurship of a region affects the economic growth of Polish provinces. Objectives The current situation of Poland is quite difficult. On the one hand, the businesses are not liquid enough, they do not expand and go bankrupt more often. On the other hand, the Polish government does not have sufficient financial resources to cover basic needs for health, education, construction roads, etc. and many others. Businesses pay attention to too high taxes, and officials are looking for ways to enlarge their meet increasing social needs (Platanoff et al, 2001). Moreover, it has been observed that in bad times weak regions become worse. Weak regions do not have any mechanisms for immunizing: they are not competitive, they are not productive, they do not operate on a global market , they have diversified economy that would facilitate a soft landing (Maciejewicz, 2013). This perpetuates the division between the less prosperous Poland B, covering the eastern regions of the country and better developed Poland A, with the western and central regions. The latest GUS findings show that the gap between Poland A and Poland B deepened , even though the weaker regions received a remarkable sum of EU funds worth millions of Euros in order to help them to mobilize the regional operational programs . The per capita payments to the eastern provinces in 2007-2012 were significantly higher than those of Western . In addition, five provinces of the eastern wall had to use an additional pool of 2.4 billion euro allocated for the equal opportunities of developm ent (Tomaszkiewicz Kowalski, 2014). Regions of Eastern Wall of Poland are in the circle of slow economic development and one of the main reasons for that is inhibiting the development of entrepreneurship. For example, low income and high costs result in no or a low gross profit, and this in turn, lead to lack or low amount of money obtainable from taxes. Low budget revenues from taxes impede the development of infrastructure which would support entrepreneurship within the regions (for example: highways, health, education , promotion of the region in the world and other procedures established by the local and national authorities ). This leads to decreasing profits of individual companies which in turn restrain their development (lack of sufficient funds for investment, training staff, finding new customers, research and marketing , etc.), resulting in lower quality of the offered products or services and a decrease in their domestic and international competitiveness. In addition, low salaries of employees reduce their purchasing power by limiting the demand. Consequently, the reduction in the number of transactions has a negative effect on the revenues of companies causing depletion of other actors in the economic chain. This results in low competitiveness, thus slow economic growth of a region (Platonoff et al, 2001). Composition of Economy of Podkarpacie The gross value added (GVA) in Podkarpacie is composed of following shares: trade (29.46 %), followed by industry (27.02 %) and services (25.8 %). Construction (8.28 %) is also of a great importance in the economy of the region , which is traditionally considered one of the major sectors of the economy of the region. Slightly more than 7 % of GVA generates financial and insurance activities . Agriculture, forestry , hunting and fishing occupy the last place among the sections that shapes the GVA of Podkarpacie (Marshal Office of Podkarpacie (MOP), 2011). In the region of Podkarpacie at the end of 2012, there were just over 155 thousand registered entrepreneurial entities (including more than 148 thousand in the privte sector) , which accounted for 3.9 % of entities registered in the whole country. In spite of being close to reaching the national average of small and medium-sized enterprises ( SMEs) in the total number of enterprises , the companies of the Podkarpackie region absorb a much smaller share of labour force than any other Polish regions. While in Poland this percentage is 50 % it is only 40 % in Podkarpackie. In the case of micro-enterprises , this percentage is only 37 %. These proportions indicate the weakness of the SME sector in the region (MOP, 2011). Composition of Economy in Dolnoslaskie The GVA of Dolnoslaskie is generated mainly by the service sector (60%) , including 45.7% of market services, this is followed by industry (32%), and agriculture (2.2%) (GUS, 2014) . In the region of Dolnoslaskie in 2008, the average employment in the enterprise sector amounted up to 418.8 thousand people, and was higher than in the corresponding period of the previous year by 6.4%. At the same time, in terms of national employment in the enterprise sector increased by 4.8 percent. According to the data from the Central Statistical Office in 2008, on average 89,7% of labour force involved in enterprise sector was employed by the private sector in Dolnoslaskie. Employment in the private sector increased by 7.4 percent compared to the previous year (amounting to 375.6 thousand . Persons), public sector employment fell by 1.4 percent (amounting to 43.2 thousand persons). Average number of employees compared to the previous year increased by 5 percent (GUS, 2008). The Main Objectives of the Project The cognitive goal of the project is to: Make the diagnosis of effectiveness of management processes in business entities in context of their entrepreneurial potential in Podkarpackie and Dolnoslaskie. Develop proposals for rationalization of these processes and consequently, to stimulate the entrepreneurship in Podkarpackie. The scientific goal of the project is to: Develop model assumptions in order rationalize the management process in business entities Finally, the practical goals of the project are mainly to: Prepare reliable information on the economic condition of Podkarpackie and Dolnoslaskie on micro and macro scale Shape effective policy instruments and strategies for the support of regional business entities (mainly in Polkarpackie) Methodology: Possibilities for the development of entrepreneurship, and thus sources of wealth of region’s economy, should not only be looked at in macroeconomic parameters (cost of labour, the level of interest rates, the value of the national currency, etc.), but also in regional settings (resourceful and effective use of different opportunities, predisposition for progress and collaboration between different actors) and microeconomic parameters (differences in management of companies) (Platonoff et al, 2001). The starting point for establishment of a regional development program is to understand the economic potential rooted in economic operators and analyzing the main problems that hinder their functioning and growth. The potential of entrepreneurship lies in the individual business entities. First, a researching team has to be recruited. The research team will be composed of academic staff and students from two major universities in studied regions, Rzeszow University in Podkarpackie and University of Wroclaw in Dolnoslaskie. In the first phase of the research a representative sample of entrepreneurial entities in the region has to be collected, since studying the whole population entails high costs related to large amount of staff members and a long period of time in order to collect the data. Since the whole population is not studied, a proper sample size needs to be decided upon in order to assure a representative sample. 1550 enterprises from Podkarpackie region and 4188 enterprises from Dolnoslaskie region are to be selected, representing 1% of the entire population of each of the regions. By random selection of the sample it is meant that in the collection process each unit has the same probability of getting into the sample. After conducting randomized sampling, the business entities must be divided into categories by sizes of enterprises, that is micro, small, medium and large sized enterprises, as well as, into and profile of activity (construction, trade, manufacturing, agriculture and services) Bibliography Beata Tomaszkiewicz, Janusz K. Kowalski (2014) Bogate region uciekaja biednym, Forsal, Retrieved on 30.3.2014 from: http://m.forsal.pl/makroekonomia/bogate-regiony-uciekaja-biednym-polska-wschodnia-rozwija-sie-coraz-wolniej Macjejewicz, P. (2013), PogÅ‚Äâ„ ¢biajƦ siÄâ„ ¢ rà ³Ãƒâ€¦Ã‚ ¼nice pomiÄâ„ ¢dzy najbogatszym a najbiedniejszym regionem w Polsce, Gazeta Wyborcza. Retrieved on 30.3.2014 from: http://wyborcza.pl/1,75248,13101621,Poglebiaja_sie_roznice_pomiedzy_najbogatszym_a_najbiedniejszym.html#ixzz2xeeEaLzh Platonoff, A.L.,Sysko-RomaÅ„czuk, S., Burlita, A., CypryjaÅ„sk, J., Dobrodziej, B., Gos, W., Iwin, J., Markowicz, I., MiÅ‚aszewicz, D., NarÄâ„ ¢kiewicz, J., Gadomska, K., Putek, E., Ruta, M., Siwy, A., UrbaÅ„ski, P., Wizner, A., Zobel, A. (2001). Research report: Ogà ³lna diagnoza szczeciÅ„skich przedsiÄâ„ ¢biorstw, University of Szczecin Czudec, W. (2013), Konkurencyjnosc regionow Polski Wschodniej, Pitwin Retrieved on 30.3.2014 from: http://www.pitwin.edu.pl/attachments/1053_019%20czudec.pdf Statistical Center in Rzeszow (2009), ANALIZA ROZWOJU SPOÃ…Â ECZNO—GOSPODARCZEGO WOJEWÓDZTWA PODKARPACKIEGO W LATACH 1999—2008, Analizy statystyczne Marshal Office of Podkarpackie – Departament of Strategy and Planning (2011) ‘’Monitoruj Podkarpackie†, retrieved on April 1st 2014, from http://monitoruj.podkarpackie.pl/gospodarka-regionu/ http://monitoruj.podkarpackie.pl/przedsiÄâ„ ¢biorczoņºÃƒâ€žÃ¢â‚¬ ¡/

Malcomes final speech Essay

In Malcomes final speech he describes Lady Macbeth as a fiend like â€Å"queen†. Explain how far you think this description of her is justified Lady Macbeth is a very essential character to the play. She is singly responsible for the most tragedy and destruction throughout the play. She is very responsible because she is the one who talks to and persuades Macbeth. But she cannot be purely seen as an evil influence for she is a much more complex character then many would think. We first see Lady Macbeth in act one, scene five when she is reading the letter that Macbeth sent her. When reading the letter, she reads it in an innocent ladylike voice that we will not see much of until later on in the script. As she calmly reads the letter you can see her slowly spiralling towards the more evil sinister way. The letter is read as if he was writing it to his â€Å"Dearest partner of greatness†. He treats her with a lot of respect as if she is an equal. This would seem to be very awkward to an audience in the Shakespearean era for women were seen to be inferior to men. She decides on Macbeth’s behalf that they are to kill the King Duncan, without Macbeths approval. The only problem is that she thinks that Macbeth is â€Å"too full of th’ milk of human kindness† to commit such an evil task. She then thinks that she had the power to alter Macbeth’s mind like an evil conscience. This makes her more evil than seen so far for she is seen as an evil presence. Lady Macbeth feels that in order to commit the murderous task herself she will need to look for help of evil ghosts and spirits to take her body and do the dirty deeds for her. She suggests strong sentences to â€Å"unsex her † and turn her evil. â€Å"Come to my women’s breasts And take my milk for gall.† In Shakespeare’s time the average person in the audience still believed in witches, evil sprits, potions and evil presences, so they would be scared as if it were real. The audience will also look at her in a very strange, different way for she is willing to give up all her femininity for a natural evil. She continues to make obscene comments to hell. â€Å"Come thick night and pull the In the dunnest smokes of hell.† She says this because she wants not to be discovered for it will cost her life if she was discovered. For a stage production I would start with her sitting in darkness on a chair alone with the spot light on her. She would wear a white dress to promote her innocence. The background music would be slow, low and quiet in a solitary tune. As she starts to ponder evil thoughts, I would slowly creep up in tempo and make all the notes more sinister. She would get up and keep her head down as she wanders around the stage reading the letter. As soon as she finishes reading the letter she will raise her head and start to whisper her lines to the audience making eye contact. The lights would be dim as she goes from side to side on the stage. She will get louder and louder until the servant walks in and after he leaves she will continue walking from side to side getting louder and louder until her husband enters and a red light will fade in as she explains the plot to Macbeth. The second time we see her is when she is at dinner acting sweet and innocent when at heart she is completely evil and filled with hate and gall. Duncan ironically and innocently speaks of sweet and good air which has a ironic relationship to Lady Macbeths earlier quote â€Å"The dunnest smokes of hell† in the last scene. In Act 1, Scene 7 we see Lady Macbeth for the third time. She is alone in the bedroom with Macbeth discussing their hidden sinister plan to kill king Duncan and steal his throne. In this scene we can see again how much influence on Macbeth, Lady Macbeth has. Macbeth decides that he wishes not to conduct in this evil scheme any further, but once again Lady Macbeth bends and twists Macbeths mind to see the opportinity the way she does. An audience would again be surprised to see a women taking more or less complete control over Macbeth. Her character would seem very masculine and the power over Macbeth would seem to be some sort of witch’s spell, again making her seem more evil than she really is. It would not be surprising to see lady Macbeth fall to even lower levels of murder and in justice for all her goodness and innocence has been completely corrupted by greed, therefore making her nothing more than a victim to her inner evil. Macbeth stands for shining goodness in that moment that he refuses to commit this disruption of the hierarchy for it would not only be a murderous crime, it would also mean that he has turned his back on his God, for the king was seen to be God’s representative on earth. Lady Macbeth uses blackmail to get him to obey her. She starts to accuse him of not loving her and not acting like a real man treats his wife. This is ironic, for she does not treat him as a real husband, but none the less she gets her way through these obscene accusations of him being a coward â€Å"And live a coward in thine own esteem† The last time we see Lady Macbeth is in Act 5 Scene 1, after all planned has successfully happened. In this scene we can see how the aftermath of the killings has actually affected lady Macbeth. The scene begins with lady Macbeth being analysed by a doctor and his decision is that she is suffering mentally. Lady Macbeth is mentally scared and is sleepwalking in anguish. Lady Macbeth is constantantly rubbing and washing this certain spot in her palm because she (and only she) can see a red â€Å"damned spot† of blood. She is conveying images of the murder and she is speaking of the killing of an old man ( King Duncan ). â€Å"Who would have thought the old man had so much blood in him† Through sleep walking and being nervous we can see that Lady Macbeth does have a conscious and is liable to greed instead of being this evil monster which the audience has all seen before. The audience for the first time would start to understand and see that all the evil within her was â€Å"evil spirits† and the greed assigned to every human being. In this last scene with her, as she fall apart we can see all her greed and wickedness being stripped from her just leaving her an image of pure, innocent child like women. As Lady Macbeth becomes mentality ill and losses all her influence and greed it is as if Macbeth and his wife have swooped feelings and brains. Her obsession with a â€Å"damned spot† of blood which she cannot remove from her hand contrasts with her attitude to the blood after Duncan’s murder, when she says: â€Å"A little water cleans us of this deed† The way an actress would perform this scene would be very different from the way she would act in Act 1 Scene. Her face would be pale and without make-up, and she would wear a white nightdress to suggest return to a vulnerable childlike state. Her voice would be frail and trembling, and some lines, such as â€Å"The Thane of Fife had a wife† would be spoken like child reciting a nursery rhyme. Referring back to the title question, I think that Lady Macbeth cannot be fully justified as a â€Å"Fiend† for she is a normal women who is corrupted by greed and I am sure that many people in the same situation would be very tempted to do something similar.